Product Design
Using small objects to foster relationship between architects and marble supplier.
Client
Role
Lead UX Designer
Duration
6 weeks (February - March 2026)
Tools
Figma, Prototype Workshop, Illustrator
Project
Overview
Luce di Carrara already had the craft, history, and material expertise. Our project looked at how to make those qualities more visible to architects so it goes from being just a marble supplier to a partner they would want to return to.
Challenge
The factory visit made the brand feel alive: the scale of the stone, the machines, the hand-finishing, the history behind the material. The challenge was that this feeling is hard to communicate when you aren't t the factory.
Impact
Instead of designing one object, we created a system for building relationships over time with small objects and online portal. Creating an engaging system to maintain relationship with the architects beyond a single project.
Role
I worked on the research, strategy, concept development, storytelling and final presentation.
01.
The visit changed how we saw marble.
The factory visit made the brand feel much richer than it appears from a distance. Marble was not just a finished surface. It felt connected to landscape, memory, craft, machinery, human touch, and time.
That became the starting point for the project: how do you translate a physical, emotional experience into something architects can carry into their own work?
The scale of the factory left me in awe!
02.
The experience was powerful. The distance was the problem.
In person, the brand communicates scale, craft, trust and mastery. From a distance, those qualities become harder to feel.
We saw an opportunity to use small objects not as decorative products, but as relationship tools: something that could introduce the brand, invite architects into its world, and keep the connection alive over time.
In person, Luce di Carrara feels open, skilled, and almost impossible to separate from the place it comes from. From a distance, that depth is harder to read.
How can Luce di Carrara present itself so potential architects see not just a supplier, but a trusted partner?
03.
Relationships grow gradually.
We mapped the architect relationship as something that grows over time. A first introduction should create curiosity. A visit should build trust. A long-term object should keep the relationship alive after the project ends.
That gave us two main phases to design for: acquisition and retention.
Acquisition:
Invitation
A way to stand out in a digital world. Acts as the first introduction into the physical marble. This establishes the tone of craft and intention.
Experience
During the visit, extraction, scale and expertise are experienced first hand. This builds trust by showing transparency and competency
Engage
The portal offers documentation and tools to support architects throughout the journey. This transforms engagement into continuity.
Retention
Belonging
Gesti Minimi is living marble in architect’s everyday space influencing design decisions.
Notice
Featuring architects on Instagram strengthens the relationship beyond projects and positions itself as a design led brand.
Lifestyle
Gesti Minimi enters bathrooms, kitchens and horeca as access touchpoints. Standardisation ensures continuity, scalability and clarity.
04.
Building in the lab.
We used the lab to move from idea to physical prototype.
A marble ruler was not just an invitation. It became a first touchpoint with the material.
A desk object was not just a gift. It became a quiet reminder of an ongoing relationship.
Archè
A tactile invitation that introduces the brand through craft.
Gesti Minimi
A desk object that acts as a reminder for future collaboration.
05.
The strategy to long-term relationship.
Instead of designing one standalone object, we created an architect engagement system.
