PUJA AGARWAL

UX Designer & Strategist

I’m interested in how people think, choose and use things in real life. I design digital and physical experiences. My background is a mix of psychology, UX, product strategy and furniture procurement.

WORK

ABOUT

PUJA AGARWAL

UX Designer & Strategist

I’m interested in how people think, choose and use things in real life. I design digital and physical experiences. My background is a mix of psychology, UX, product strategy and furniture procurement.

WORK

ABOUT

PUJA AGARWAL

UX Designer & Strategist

WORK

ABOUT

Hi, I'm Puja!

I’m interested in how someone understands a product, trusts a service or makes a decision.

I’m currently doing my Masters in Design (Innovation, Strategy and Product) at IED Milan, where I’m exploring how design can move beyond screens into future-facing products and experiences :)

Experience

I've worked on various types of projects, from building scalable systems to designing simple interfaces to physical products. Here's a brief overview.

Nov 2025 - NOW

Master’s in Design

at

IED

I explore the intersection of product design, strategy and innovation through industry-driven projects with focus on design methodologies and developing concepts that respond to real market and user needs

Nov 2025 - NOW

Master’s in Design

at

IED

I explore the intersection of product design, strategy and innovation through industry-driven projects with focus on design methodologies and developing concepts that respond to real market and user needs

OCT 2024 — NOV 2025

Experience Lead

at

Easyway Trading

Led end-to-end digital transformation, launching the company’s first website, e-catalogue, and integrated social media strategy, resulting in a 80% increase in inquiries.

OCT 2024 — NOV 2025

Experience Lead

at

Easyway Trading

Led end-to-end digital transformation, launching the company’s first website, e-catalogue, and integrated social media strategy, resulting in a 80% increase in inquiries.

OCT 2022 — OCT 2025

User Experience Designer

at

Tata Consultancy Services

Designed B2B web and mobile experiences for Fortune 100 clients across healthcare, automotive and tech by leading research, developing UX strategies and creating high-fidelity prototypes.

OCT 2022 — OCT 2025

User Experience Designer

at

Tata Consultancy Services

Designed B2B web and mobile experiences for Fortune 100 clients across healthcare, automotive and tech by leading research, developing UX strategies and creating high-fidelity prototypes.

AUG 2018 — JUNE 2025

Psychology Student

at

New York University

Studied Psychology with minors in Business Studies and Web Programming & Applications, building a foundation in human behavior, strategy and digital product development.

AUG 2018 — JUNE 2025

Psychology Student

at

New York University

Studied Psychology with minors in Business Studies and Web Programming & Applications, building a foundation in human behavior, strategy and digital product development.

What I’m Like to Work With

Research

Instinct

Structure

Exploration

Practicality

Imagination

People

Business

I’m curious and usually ask a lot of “why” before I start designing. I believe in a lot of constructive feedback and conversations with teammates :)

Companies I've Had the Pleasure of Working With

What Shapes My Perspective

I’ve moved between India, New York, China, and Milan, and that has shaped the way I observe and interact with people and systems.

Living across different cultures has made me more sensitive to small details: how people communicate, what they find trustworthy, how they navigate unfamiliar systems, and how much context changes the way something is understood.

I think this has made me a better designer. Also I love to ask a lot of questions!!

Tools I use