Website
Design
Building a digital presence for a 20 year old business from almost nothing.
Client
Easyway Trading
Role
UX Designer
Duration
2 weeks (Jan - Jan 2024)
Tools
Framer, Google Analytics, Domain.com, Ahrefs
Project
Overview
Easyway Trading is my family’s furniture sourcing business, built over 20+ years through referrals and long-term relationships. The company had strong experience offline, but very little presence online. I wanted to make it easier for new clients to understand what we do and get in touch. So the work became bigger than just a website. It also included the logo, brochures, name cards, SEO, analytics and social media.
Challenge
Easyway had strong offline credibility, but very little digital presence. The challenge was to explain a complex sourcing business clearly, so new clients could quickly understand what the company does, why they should trust it, and how to get in touch.
Impact
The website gave Easyway a clearer digital presence and made the business easier to find, understand, and contact. Within two months of launch, it helped bring in five new client enquiries.
Role
I worked independently taking the project from strategy to launch. I defined the structure, wrote the content, designed and built the site in Framer, refreshed the logo, set up SEO and analytics, and created supporting brochure and social media materials.
01.
The business existed. The digital proof did not.
I needed to turn a relationship-led business into something a new client could understand quickly, without needing a long phone call first.
Service page
02.
Explaining a business that is not instantly obvious.
Furniture sourcing is not always easy to explain. Easyway does not manufacture furniture. It helps clients buy from suppliers in China, while supporting sourcing, quality checks, consolidation, shipping, and coordination.
About Page
03.
Building with almost no starting material.
There was no existing content to build from. That meant writing the core content, refreshing the logo, setting up the domain and building the site.
Logo
Brochure
Social media
04.
A simple site for a complex service.
The design stayed minimal on purpose. The website did not need to feel experimental. It needed to feel clear, professional, and easy to trust.
Landing Page
05.
Making the website discoverable.
After launch, I set up Google Analytics and applied basic SEO practices so the website could start becoming discoverable. I also helped start the company’s LinkedIn and Instagram presence to support awareness and client acquisition.
Optimising using SEO and Social Media tools
