PUJA AGARWAL

UX Designer & Strategist

I’m interested in how people think, choose and use things in real life. I design digital and physical experiences. My background is a mix of psychology, UX, product strategy and furniture procurement.

WORK

ABOUT

PUJA AGARWAL

UX Designer & Strategist

I’m interested in how people think, choose and use things in real life. I design digital and physical experiences. My background is a mix of psychology, UX, product strategy and furniture procurement.

WORK

ABOUT

PUJA AGARWAL

UX Designer & Strategist

WORK

ABOUT

Website Design for Easyway Trading

Overview

Easyway Trading had been operating for over 20 years, but did not have any digital presence to help new clients understand the business process.

I designed and launched a minimal website from scratch in two weeks, including the domain, hosting, structure, copy, visuals, SEO setup and analytics.

The goal was to create a simple but credible online presence that could help the business attract new clients.

Client

Easyway Trading

Role

Freelance UX Designer

Duration

2 weeks (Jan - Jan 2024)

Tools

Framer, Google Analytics, Domain.com, Ahrefs

Image alt tag

About page

Impact

The website helped Easyway Trading become more visible and easier to approach online.

  • created a digital presence for a 20+ year business

  • helped acquire 5 new clients within 2 months

  • created a foundation for SEO, analytics, and ongoing content updates

  • extended the brand presence through brochures, LinkedIn, and Instagram

  • Created a digital presence for a 20+ year business

  • Helped acquire 5 new clients within 2 months

  • Improved credibility with potential clients

  • Extended the brand through brochures, LinkedIn, and Instagram

The problem

There was no existing content system, image library or digital structure to build from. The main challenges were:

  • no previous website or digital presence

  • no existing imagery and written content

  • short timeline for launch

  • to build credibility with potential clients

  • to make the website discoverable through search

Easyway Trading needed a functional website quickly, but there was no existing content system, image library, or digital structure to build from.

The main challenges were:

  • no previous website or digital presence

  • limited existing imagery and written content

  • need to explain a service-based sourcing business clearly

  • need to build credibility with potential clients

  • need to make the website discoverable through search

The challenge was to create a website that felt professional and trustworthy without overcomplicating the design or delaying launch.

My role

I handled the project from concept to launch including:

  • defining the website structure and navigation

  • writing and organizing key website content

  • designing the visual layout in Framer

  • purchasing and setting up the domain and hosting

  • creating a refreshed company logo

  • applying basic SEO best practices by setting up Google Analytics

  • designing supporting brand materials, including brochures and social media content

I handled the project from concept to launch. My work included:

  • defining the website structure and navigation

  • writing and organizing key website content

  • designing the visual layout in Framer

  • purchasing and setting up the domain and hosting

  • creating a refreshed company logo

  • setting up Google Analytics and applying basic SEO best practices

  • designing supporting brand materials, including brochures and social media content

Process

1. Defining the website purpose

I started by identifying what the website needed to do first: explain who Easyway Trading is, what services it offers, and why potential clients should trust the company.

I focused on essential information to quickly communicate:

  • what Easyway Trading does

  • who it serves

  • what categories it sources

  • why clients work with the company

  • how potential clients can get in touch

This helped keep the website minimal, direct, and easy to navigate.

I started by identifying what the website needed to do first: explain who Easyway Trading is, what services it offers, and why potential clients should trust the company.

I focused on essential information rather than adding too many pages. The website needed to quickly communicate:

  • what Easyway Trading does

  • who it serves

  • what categories it sources

  • why clients work with the company

  • how potential clients can get in touch

Image alt tag

Service page

2. Designing the interface

The UI was designed to feel clean, professional, and straightforward. I used a simple layout, clear navigation, and a minimal visual style so that visitors could understand the business without friction.

The design prioritized:

  • clarity over decoration

  • fast comprehension

  • easy contact access

  • mobile-friendly browsing

  • trust-building through concise content

The UI was designed to feel clean and straightforward. I used a minimal visual style so that visitors could understand the business without friction.

The design prioritized:

  • clarity over decoration

  • easy contact access

  • mobile-friendly browsing

  • trust-building through prior case studies

3. Building the brand presence

Alongside the website, I updated the company’s logo to modernize the identity while keeping it simple and business-appropriate.

I also created brochures for furniture and marble fairs, giving the company a more consistent offline and online presence.

Logo

Brochure

Social media

4. Supporting visibility and growth

After launch, I set up Google Analytics and applied basic SEO practices to improve search visibility. I also started the company’s LinkedIn and Instagram accounts to build awareness and support client acquisition.

Reflection

This project taught me how much impact a simple website can have when it solves a real business need.

Because I worked independently, I had to move quickly across strategy, content, design, branding, SEO, and launch. I had to learn so many new tools and that was super fun!

The biggest challenge was building something useful without existing content or imagery.

Because I worked independently, I had to move quickly across strategy, content, design, branding, SEO, and launch. It pushed me to think beyond the interface and consider how the website could directly support client acquisition.

The biggest challenge was building something useful without existing content or imagery.

This was a big learning, I learnt about hosting to SEO all within 2 weeks. Keeping the design minimal helped me launch quickly while still creating a professional first impression.

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See more of my work

Stellantis

Auto Service App

User journeys

UI Design

UX strategy

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Design System

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Prototyping

Documentation